Quoting Michael Dempsey
Feb 7, 2026
This effect has been very noticeable at Nory, folks really want to join and are attracted to the problem and the vibe. It was true for Bulb too. The best companies have it in bucketfuls. It gives you access to the best talent and this is a reinforcing positive feedback loop.
What matters now is identity, community, belonging, and being out in the world, experiencing life in various ways. This means the intersection of who you work with, why you’re building, and what you’re building really matters and will directly reflect your values and your ability to be in communities. The vibes must be good at your company to have it be viewed as high status to work there, and this becomes a self-fulfilling prophecy once the flywheel begins.